“Finally, a proper gin…”
Our faith was restored in support of ‘proper gins’ this weekend. Booths at Garstang, Clitheroe Food Festival and the Ribble Valley Council Chambers provided the backdrop for an excellent weekend for ‘proper gin’.
Hearing the relief from customers at these various talks, stalls and tastings, knowing that they could sample a product that was a Gin and not a flavoured spirit with the word ‘Gin’ tagged onto it to make it sound trendy, was music to the ears of this gin snob!
Our Signature Gin, which is still only one year old, proved to be beltin’ and ‘proper reet good’ as one local in Clitheroe mentioned whilst enjoying a meat pie from the market. Lovely.
Yes, our Sunshine Gin pushes the boundaries of what a gin ‘should’ be (that’s the predominant taste of Juniper, for those flogging sickly sweet alco-pops!). However, to ensure Sunshine stays ‘ginny’, we use more grams per litre of Juniper, Coriander, Lemon and Angelica (key ingredients for gin) in our Sunshine Gin than our Signature or Spiced Gins. It was important to make something for the growing market, but keep that juniper firmly in control and also not use any sugar!
Momentum in the market is gathering to police the term Gin, and we here at Brindle Distillery fully support this. There is space for sweet-like spirits, just don’t call them Gins, please. Below are some interesting campaigns and articles for those interested in this debate.
Thanks for your support, Mark.
HAYMAN’S FAKE GIN CAMPAIGN
GIN IS HAVING ITS ICARUS MOMENT. BUT WILL IT HEED THE WARNINGS? –
Gin Foundry, August 2018
HOW GIN LOST ITS MIND
Imbibe, July 2018
STOP F**KING WITH GIN
The Gin Monkey, May 2018